The confirmation email is the most important automatic communication in the booking process: it is sent to the customer immediately after a successful booking.
Typical content
- Confirmation of the booking (date, time, location)
- Details of the booked service
- Contact details of the service provider
- Cancellation link, so the customer can cancel the appointment themselves without calling back
- Attachment: iCalendar file (.ics) for direct import into the customer's calendar
- Payment information (for prepayment)
The confirmation email is fully customizable (text, logo, colors). A well-designed confirmation email reduces no-shows, as it clearly communicates all important information.