The data maintenance module helps the service provider keep the customer database clean and up to date. Over time, problems can accumulate in a customer database:
- Duplicates: The same customer has been created more than once (e.g. under different email addresses)
- Outdated data: Customers with incorrect or outdated contact details
- Inactive customers: Customers who have not booked for a long time
The module offers tools for detecting and cleaning up such records. Clean customer data is not only important for system performance but also a requirement of the GDPR (data minimisation, accuracy of data).