Mailchimp is one of the best-known email marketing platforms in the world, founded in 2001 by Ben Chestnut and Mark Armstrong in Atlanta, USA. In addition to email marketing, Mailchimp also offers marketing automation, landing pages and CRM functions.
Facts
- Number of users: More than 12 million users worldwide
- Free plan: Up to 500 contacts and 1,000 emails per month
- Acquired by Intuit in 2021 for approx. USD 12 billion
Integration in the appointment scheduling system
With every new booking, the customer can be added automatically to a Mailchimp audience (contact list). This enables:
- Automatic newsletter sign-up
- Segmentation by booking type
- Automatic follow-up sequences
- Reactivation campaigns