Sending newsletters is closely linked to appointment booking: every booking is an opportunity to gain a new newsletter subscriber. Through integrations with email marketing services (MailChimp, KlickTipp, GetResponse, MailingWork), customers are automatically added to the corresponding lists when they book.
Best practices
- Checkbox in the booking form for optional newsletter sign-up (GDPR: double opt-in)
- Segmentation by booked service
- Automatic follow-up communication after the appointment